Future of Sport Media

Over the last decade journalism and reporting have experienced significant changes due to technology. Athlete driven media will continue to grow as evidenced by the numerous athlete driven media companies. The three major sports and sporting events with a lot of social media buzz are World Cup Soccer, the NBA, and the NFL (Berger, 2016). In addition to technological advances, athletes grew frustrated with the lack of control over what was being published by traditional sports media outlets. Athlete driven media allows athletes to connect and interact with fans on a personal level, which has been proven to retain existing fans and expand a sport property’s audience reach (Berger, 2016).

Another development poised to impact the supply and manufacturing of sort media content is virtual reality. Driven by the massive rise in data on mobile networks, integrating virtual reality with athletic competition is on the horizon. A 2018 consumer survey ranked services that consumers expect to go mainstream within three to four years of the launch of 5G. Two areas of consumer interest are “athlete and area view” and “VR cinema”. The most inspiring take away from that report is that people want 5G to offer a sense of the unlimited, including mixed reality, a combination of augmented and virtual reality that can boost everything from analytics to training to the fan experience (Varian, 2017).

TV viewership is on the decline for sport events as the popularity of online and social media trends upward. Organizations, leagues, and players must find new ways to engage with their fan base. To maintain a competitive edge five prerequisites are needed to protect brand and revenue in the modern era. Owners and sport properties must make sure they are first to market with their content. Quality of the product offering must be delivered in high definition and crisp quality that others can’t match. A continuous, reliable service with no ads for disreputable services or products is required. The ability to create engaging and exclusive holistic content such as commentary, highlights, and interviews is imperative. Lastly, the ability to distribute content and archive footage to social channels as soon as the action happens will keep sports in the forefront (Housel, 2017).

Berger, K. “How Players Are Controlling Their Own Media and What It Means for the NBA.” CBSSports.com, CBS Sports, 1 Feb. 2016, www.cbssports.com/nba/news/how-players-are-controlling-their-own-media-and-what-it-means-for-the-nba/. Accessed 19 Sep. 2018.

Hegedus, N. “Is Virtual Reality Live Sports Viewing the Future of Basketball? Some of the Sport’s Superstars Think So! Watch This Video…” Ericsson.com, Ericsson, 23 Apr. 2018, https://www.ericsson.com/thinkingahead/the-networked-society-blog/2018/04/23/virtual-reality-live-sports-viewing-the-future-of-basketball/. Accessed 18 Sep. 2018.

Housel, K. (2017). Virtual reality and the role of sports content. The Entertainment and Sports Lawyer, 33(2), 83.

Varian, E. (2017). BUSINESS BEAT; big growth for VR, not TV; virtual reality, e-sports set to boost entertainment, media revenue, PwC says. Los Angeles Times.